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Insights, strategies, and industry news to help you master digital advertising and grow your business.

FeaturedOpinion

Why Agencies Charge So Much, And Why They Keep Pushing You To Spend More

Understand the agency business model so you can decide if it serves you. Spoiler: it often does not for SMBs.

September 30, 2025•7 min read

Small Business Marketing

Angi Alternatives for Local Service Businesses in 2025

Angi works for some businesses, but many trades are tired of low-quality leads and unpredictable pricing. Here are the best Angi alternatives in 2025.

November 14, 2025•9 min read

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Small Business Marketing

How Much Should Local Businesses Spend on Ads in 2025?

A practical breakdown of how much HVAC, plumbing, roofing, and other local service businesses should spend on ads in 2025 — including benchmarks and CPL expectations.

November 14, 2025•8 min read

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Small Business Marketing

Why Exclusive Leads Matter, And How To Get Them With biddable

Shared leads force you to compete for every job you paid for. Exclusive leads belong only to you. Here’s why that matters, and how to get them in 48 hours.

November 17, 2025•8 min read

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Lead Generation

Why biddable Chose Exclusive Leads As Its Core Model

Exclusive leads create better outcomes for both the local business and the homeowner. Here is why biddable made exclusivity a foundational choice.

November 17, 2025•7 min read

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