Why Exclusive Leads Matter, And How To Get Them With biddable
If you've ever bought leads from Angi, Thumbtack, or any other marketplace, you already know the problem.
You pay for a lead, and then so do five other contractors. You call fast, they call fast, and the homeowner picks whoever reaches them first.
You paid for a fight. Not a customer.
Exclusive leads solve this problem entirely.
This guide breaks down why exclusive leads drive higher job volume and better ROI, and how biddable delivers exclusive leads within 48 hours, at the CPL you choose.
What exactly is an exclusive lead?
An exclusive lead is:
- generated only for your business
- never shared or resold
- delivered directly to you
- yours to close, without competing phones ringing in the background
In simple terms, you get a real opportunity, not a footrace.
Why shared leads hurt your business
Shared leads sound cheap, but they carry hidden costs.
1. You are competing for the same homeowner
Five contractors hit the same person at the same time. The fastest caller wins, not the best provider.
2. Follow-up becomes a grind
You waste time calling leads that already went with someone else.
3. Low booking rates
Competition kills conversion. Even great businesses book poorly when the customer is overwhelmed with calls.
4. You pay whether you win or lose
Shared marketplaces profit on volume, not your results.
5. Your cost per booked job skyrockets
A $35 shared lead can turn into a $300 job cost after low booking rates.
This is the opposite of predictable growth.
Why exclusive leads are worth the higher CPL
Exclusive leads cost more per lead, but the economics are better.
A typical contractor sees:
- higher answering rates
- higher booking rates
- higher close rates
- lower cost per job
- less time wasted
A $120 exclusive lead that books at 40 percent is far more profitable than a $40 shared lead that books at 5 percent.
You are paying for certainty, not chaos.
The old problem: getting exclusive leads is hard
Exclusive leads normally require:
- running your own marketing
- hiring an agency
- building landing pages
- writing creative
- optimizing weekly
- managing dozens of settings
Most trades simply do not have the time for that, and agencies are built for enterprise clients, not local service providers.
This is the gap biddable fills.
How biddable delivers exclusive leads
biddable is built to give local service businesses the benefits of exclusive leads without any of the complexity.
You do three things:
- Tell us your vertical (HVAC, plumbing, roofing, electrical, and more)
- Pick your service area
- Name your CPL
That’s it.
We handle everything else:
- creative
- targeting
- landing pages
- routing
- optimization
- qualification checks
- delivery into your CRM
Within 48 hours, your first exclusive leads start flowing in.
No learning curve. No setup. No shared competition.
Why naming your CPL matters
With biddable, you choose the exact cost per lead you want to pay.
This gives you control over:
- quality
- speed
- volume
- monthly spend
Higher CPL equals higher quality and faster volume.
Lower CPL equals slower ramp and broader targeting.
You stay in control, and the pricing stays predictable.
What results can a local service business expect?
While results vary by area and vertical, contractors typically see:
- consistent weekly lead flow
- exclusive jobs with no competition
- predictable job cost
- less time wasted on dead leads
- higher revenue per booked job
Most importantly, you are no longer relying on shared marketplaces that care more about selling leads than helping you win jobs.
Final takeaway
Shared leads create noise. Exclusive leads create revenue.
If you want predictable growth, stronger booking rates, and control over your cost per job, exclusive leads are the only path that makes sense.
biddable makes that path simple.
Set your CPL.
Set your service.
Start receiving exclusive leads in 48 hours.
No stress. No setup. No competition.