Why biddable Chose Exclusive Leads As Its Core Model
When we set out to build biddable, we knew one thing: local service businesses deserve something better than the shared lead marketplaces that dominate the industry. After studying thousands of interactions between homeowners and contractors, one pattern stood out. Shared leads frustrate everyone involved.
Homeowners get spammed.
Contractors compete for a single job they all paid for.
Nobody wins.
This is why biddable made exclusivity a core part of the product. It results in a better experience for both sides of the job.
Why exclusivity is better for local service businesses
Local trades thrive on predictability. They need:
- a steady flow of work
- reliable month-to-month cost
- clear expectations around job volume
- leads that actually answer the phone
Shared leads destroy this predictability. They force contractors to race the clock and fight over the same homeowner. It hurts booking rates. It inflates cost per job. It wastes time that could be spent closing real customers.
Exclusive leads fix this.
A business receives the full attention of the homeowner. No competitors. No race. No wasted dials. This directly improves booking rates and revenue.
Why exclusivity is better for the homeowner
Exclusivity is not only good for the contractor. It is better for the customer too.
Homeowners consistently report that shared leads feel overwhelming. One minute they fill out a form, and within sixty seconds five phones are ringing. They do not know who these companies are, and they do not want to be pressured into making a rushed decision.
When a homeowner connects directly with one qualified provider:
- the conversation is calmer
- the homeowner feels respected
- the problem gets solved faster
- trust forms more naturally
Good service starts with a good first touch. Exclusive leads create that.
The marketplace model is misaligned by design
Shared lead marketplaces are not built around customer outcomes. They are built around selling the same lead many times. Their financial incentive is volume, not quality.
This misalignment creates tension:
- contractors feel squeezed
- homeowners feel spammed
- booking rates fall
- job costs rise
After speaking with hundreds of SMB owners across HVAC, plumbing, roofing, and electrical, it was clear that the old model needed to be replaced, not improved.
Why biddable committed to exclusivity from day one
We wanted to build a tool that local service businesses trust. To achieve that, we had to align our incentives with theirs. When contractors win, we win. When homeowners get a better experience, contractors win even more.
Exclusivity makes that possible.
By delivering exclusive leads only to the business that paid for them:
- quality rises
- conversion rises
- communication improves
- customer experience improves
- long-term retention improves
Most importantly, the local business gets what they wanted in the first place: a real opportunity, not a bidding war.
How exclusivity works inside biddable
The process is simple:
- You choose your vertical, service area, and desired CPL
- You activate your lead flow
- biddable generates, filters, and routes leads only to you
- Each lead is exclusive to your business
- Homeowners speak with one provider instead of several
- You book more jobs with less effort
Exclusivity is not a premium add-on. It is the foundation.
The results speak for themselves
Businesses that switch from shared leads to exclusive leads see:
- higher answer rates
- higher booking rates
- smoother conversations
- better job quality
- lower cost per job
- fewer unhappy customers
Homeowners see:
- fewer calls
- faster resolutions
- clearer communication
- more trust in the provider they choose
This is the experience the industry should have offered years ago.
Final thoughts
biddable chose exclusivity because shared leads are broken. They create noise instead of value. They frustrate both the SMB and the homeowner. The world does not need more shared lead marketplaces. It needs a cleaner, simpler, more aligned way for people to find the help they need.
Exclusivity achieves that.
Better for the contractor.
Better for the homeowner.
Better for the entire service experience.